Stop switching between WhatsApp Business and Instagram DMs. Smaation brings every customer conversation from both channels into a single inbox — with automation, team assignment, and full conversation history.
A unified inbox for WhatsApp and Instagram brings every customer message from both channels into one dashboard, so your team reads and replies without switching apps. Conversations are assigned, tracked, and resolved in one place — with full context across channels. Businesses using a unified inbox respond up to 40% faster and miss fewer inbound leads.
WhatsApp Business messages and Instagram DMs appear in the same feed. Filter by channel, agent, or status — everything is in one place.
Assign conversations to specific agents manually or automatically based on keywords, channel, or contact history. Agents see only what's assigned to them.
When a customer reaches you on Instagram today and WhatsApp tomorrow, your team sees the full history — no repeating, no lost context.
Keyword triggers, welcome flows, and AI replies run on WhatsApp and Instagram simultaneously. Your team only sees conversations that need a human.
Set response time targets and monitor them in real time. See which agents are handling the most conversations and where delays happen.
When automation hands off to a human, the agent sees the full conversation — what was said, what was offered, and where the customer is in your flow.
Smaation vs Kommo, Trengo, and Meta Business Suite
| Feature | Smaation | Kommo | Trengo | Meta Suite |
|---|---|---|---|---|
| WhatsApp conversations | Yes | Yes | Yes | No |
| Instagram DMs | Yes | Yes | Yes | Yes |
| WhatsApp + Instagram equally primary | Yes | No | No | No |
| Team inbox with assignments | Yes | Yes | Yes | No |
| WhatsApp automation flows | Yes | Basic | Basic | No |
| Instagram DM automation | Yes | Limited | Limited | No |
| Agency sub-accounts | Yes | Yes (enterprise) | Yes (enterprise) | No |
| Setup time | < 10 min | Hours | Hours | N/A |
| Pricing model | Per conversation | Per seat | Per seat | Free |
A unified inbox for WhatsApp and Instagram brings every customer message from both channels into one dashboard, so your team reads and replies without switching apps. Conversations are assigned, tracked, and resolved in one place — with full context across channels. Businesses using a unified inbox respond up to 40% faster and miss fewer inbound leads.
Smaation connects to WhatsApp via the Meta Cloud API and to Instagram via the Instagram Messaging API. All incoming messages from both channels appear in a single feed. Your team can reply, assign, and tag conversations from one dashboard — and automation handles first responses before a human needs to step in.
Yes. Smaation's team inbox supports unlimited agents with role-based permissions. Conversations are assigned to specific agents, with status tracking (open, pending, resolved) and full conversation history visible to everyone on the team.
Meta Business Suite's inbox shows Instagram and Facebook Messenger messages together, but does not include WhatsApp. For a true unified inbox that combines WhatsApp Business and Instagram DMs in one dashboard, you need a third-party platform like Smaation that connects via both the WhatsApp Cloud API and Instagram Messaging API.
Smaation is purpose-built for WhatsApp + Instagram as a combined unified inbox. Other tools like Kommo, Trengo, and Crisp offer multi-channel inboxes but treat WhatsApp and Instagram as add-ons rather than primary channels. Smaation builds WhatsApp and Instagram as first-class features with full automation for both.
Significantly. When channels are managed separately, leads slip through — a message arrives on WhatsApp while the team is handling Instagram DMs, or vice versa. A unified inbox eliminates this gap. Teams using unified inboxes see response times improve by 30–40% and report far fewer missed conversations.
Yes. Smaation combines automation and human inbox in one platform. Keyword triggers, welcome flows, and AI-powered replies handle the first response on both WhatsApp and Instagram. When a conversation needs a human, it routes to your team with full context — on any channel.
Yes. Smaation's agency dashboard provides sub-account isolation — each client has their own unified inbox for their WhatsApp and Instagram channels. You manage all client accounts from one agency login, with full data separation between clients.
Connect WhatsApp and Instagram in under 10 minutes. One inbox. One team. No messages missed.
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